Lacoste is 80 years old

French clothing company, Lacoste was founded in 1933 by Rene Lacoste whose nickname was "the crocodile" for his spirit on the tennis court which went on to become the famous company logo we now know today.  Lacoste sell high-end clothing, footwear, perfume, watches and leather goods but are most famous for their polo shirts. 

To celebrate their birthday, Lacoste will be issuing 80 one-of-a-kind polo shirts which will feature the crocodile reimaged 80 ways.  The Shirts start from £375 (shop-uk.lacoste.com)

http://www.brandingmagazine.com